I grew up believing that simple foods are often the best. This minimalist philosophy is perhaps most evident in summer, when the greens are greener and the berries sweeter. I often jest that my recipes are simple because I’m lazy, but in all honestly, it’s because I believe that good ingredients need little embellishment.

As a marketer, I know that the key to selling more product is to evoke an emotional reaction from your consumer. It’s what drives people to make impulsive purchases that were never planned, or part of the budget. While I try to restrain myself from extemporaneous purchases in most of my life, food is one area where I let my emotions run free, and I give free rein of my wallet to my every whim. continue →

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