New and Improved

No Recipes
One of the things I love about working for myself is that I don’t need to get anyones approval to move forward with a new idea. The challenge of course is that I have a million ideas and only 24 hours in a day to implement them.

During the small crevices of time I have between creating dishes for this blog, PBS Food, and various clients, I’ve been slowly hacking away at lines of CSS and Javascript to give No Recipes a much needed renovation. Rather than keep the new features bottled up until everything was finished, I’ve been trickling them out as they’ve been completed. I started the project back in March and now a full three months later I’ve rolled out the last major change, a redesigned logo!

The old logo has been with the site since it launched over five years ago! I’ve always believed that design is less important than content when it comes to blogs, and as the brackets may have implied, the old logo was meant to be a place holder until I could find the time or money to come up with a real logo. As time passed, the simplicity of the old logo grew on me as did the notion that the food was more important than the brand.

But a lot has changed in the past five years. You guys have shown tremendous support for what I do (all 300,000 of you), I quit my day job to cook full time, and the world of food blogging went from a small community of foodies to a legitimate sector of the media industry. Bottom line? No Recipes is no longer a placeholder, and I decided it was high time to give it a face.

No Recipes

For all my fellow geeks out there, the “O” isn’t just a circle with a wooden spoon sticking out of it. It’s the international symbol for power (i.e. the power button on your computer). My goal with this website was never to do away with recipes. It was to take something that’s become so prescriptive and inject it with fresh ideas and techniques to turn people back onto the art of cooking.

Here are a few of the other changes I’ve make over the past few months to make it easier to find and read all the recipes on this site.

  • Thumbnail category pages so you can quickly scan a whole bunch of dishes at once. You can see this in action on a new category I created to highlight the best dishes I’ve ever made.
  • Full recipe index by Cuisine, Course, Main Ingredient and Diet. Now you can find vegan dishes just as easily as finding all my Mexican dishes.
  • Better search, that returns more relevant results. Try it by entering something you want to look for in the right-hand side of the menu bar.
  • Recipes by ReciPress All recent recipes are formatted by a plugin called ReciPress. It structures your recipe data so formatting and ingredient names are more consistent between posts. It also adds hRecipe markup so search engines can better index the recipes.
  • List of equipment used for each recipe. They’re displayed in a carousel of thumbnails such as the one below (which in this case is a list of my 10 favorite kitchen gadgets). Click the arrows to rotate the carousel, and you can click each item to get a description and buy something you’re missing on Amazon.

Equipment you'll need:

As always, thank you for swinging by to check out what I create and feel free to leave a comment if you have some feedback on the new look, want to see a new feature, or just want to say hi.

  • Janet

    I have to admit that I’m not big on making comments on-line. I have been following you for a while now and thought it was about time I told you how much I like your work! I also think your new logo is clever and an inspired choice. Keep up the good work and thank you. Cheers, Janet

    • Marc Matsumoto

      Hi Janet, thanks so much for your nice note! I’m honored you decided leave a comment:-)

  • leaf

    Great new look! Very much liking the “O”.

    • Marc Matsumoto

      Thank you!

  • spabettie

    I love the new logo and all that it means, very clever. also like the ‘equipment for this dish’ widget – I have been thinking of something like this for a while, I’d be interested in knowing how popular it is. Cheers to you and your continued success!

    • Marc Matsumoto

      Thanks! If your asking if it’s generating a lot of revenue, I’d say it doesn’t make a huge difference, but I have gotten a positive response from people based on the fact that it makes it very clear what you need for a recipe beyond the ingredients. I actually developed a plugin to take amazon ASIN numbers and store them in the database for easy mananagement and updating ( can change an ASIN in one place globally if an item gets discontinued, rather than having to revisit every post). Right now, I can’t really give it out because there’s no admin interface and all all the account stuff is hard coded, but if I see enough interest, I’ll build out the admin interface and make it available for everyone.

  • Fi0na

    Looks great! かっこいいですよ!:)

    • Marc Matsumoto


  • Ida Baker

    I love the updated logo, plus the significance of it.

    Have you liked working with recipress? I recently saw this and really liked it, but just wasn’t sure about the jump.

    • Marc Matsumoto

      To be honest, it’s still very much in beta, which is to say that it has it’s quirks. But of all the similar plugins, ReciPress is by far the most advanced, and it has enough promise that I’ve made the leap. It’s a big commitment because once you’ve committed to it, it would be a real hassle to change platforms or abandon it altogether.

  • Bill Schultz

    Great job!

    • Marc Matsumoto


  • Dokiew

    The logo looks great.

  • angela

    I like the POWER button. Clever. I liked the old logo, too, but this probably gives you that added boost.

    • Marc Matsumoto

      Thanks Angela!

  • lynn

    Love your changes. Is there any way you can make the titles show on thumb nails on my phone screen?

    • Marc Matsumoto

      Thanks Lynn! I’ve been thinking about this problem and will probably need to create a different version of the website for mobile users. I’m not sure when I’ll have time, but will try and prioritize it.

  • IGredux

    new logo rocks it. clever fun efficient upgrades too. i feel like i just got dropped into a new playground. big BIG congratulations!!!

    • Marc Matsumoto

      Thanks! Glad I could make the playground just a little more fun:-)

  • Robin O

    I am amazed that you were able to carve out the time to make these fabulous changes inspite of your busy schedule. Wonderful new logo and widgets. Clean, fresh and so right.

    • Marc Matsumoto

      Thanks Robin, it took me way to long, but it feels good to have it done:-) Now onto the next round of changes!

  • Alana D

    Great new site

    • Marc Matsumoto


  • CJ at Food Stories

    I love the new look, Marc … the power symbol is perfect for your concept :-)

    • Marc Matsumoto

      Thanks, I didn’t want to change it until I could come up with something that made sense:-)

  • Quyen Tran

    Love the new logo! I am amazed you do all the programming yourself. Your line about being a biz owner with a million ideas and only 24 hours a day is so true!

    • Marc Matsumoto

      It’s a constant trade-off with sleep:-)

  • Veselina Zheleva

    The new logo is great!!! Congrats!

    • Marc Matsumoto


  • Allene Lowrey

    Love the new look, and the new features. For whatever reason, the Equipment carousel isn’t showing up for me in Firefox (the Flash object does show up in Chrome, though).

    • Marc Matsumoto

      Do you have flash installed in Firefox? I’m trying to build my own carousel (rather than use amazon’s widget), to avoid Flash so people on mobile devices (and who don’t have flash installed) can view it.

  • Jane Carden

    HI Marc! I love your new logo with the power “O”. It is extremely clever! And I love the recipe search by cuisine! It is a very friendly format, and I love it!

    • Marc Matsumoto

      Great! Glad to hear that the browse by cuisine is helpful:-)

  • Jennifer Che

    Love it! And I appreciate the double meaning – power and a cooking symbol. It’s been awesome to watch your blog grow, and excited to see where you go!

  • Brian Samuels

    Love the clean look of this logo!!!

  • JulieD

    I love the new look – I loved the old look too. :) Congrats on the new design and for your success and to your continued success!!

  • Lindafell

    Just discovered your site and love it. I can’t figure out how to print the recipes from my iPad though.

  • TJ

    Love the new! Keep it up!

  • Michael Baxter

    I like the new design! Good work!

  • Mariko

    The new design is beautiful. Great work.

  • Louis

    Marc, can you slow down the scrolling on the top of the page? Just when I’m reading what your latest post is, it moves to the next one. :-)


I'm Marc, and I want to teach you some basic techniques and give you the confidence and inspiration so that you can cook without recipes too!

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